Citak approached us to redesign their extensive catalogue of high quality rugs. We wanted to elevate the humble household item by presenting the content in an editorial inspired format. Product photos were photoshopped into stock images to help visualize the rugs in a diversity of interior spaces. A colour system was developed to organize the different collections. And a patterned UV gloss treatment to the cover added a sophisticated detail to the brand.
Client: Citak Project: 2015 Catalogue Agency: Portland Stewart
The new brand aesthetic and editorial style was then adopted for their digital platforms and ecommerce website.