The printed sales brochure was an opportunity to play up the rustic woodland inspiration, but interpreted in a modern way. A short cover wrapped the book in a dark woodgrain pattern, screen-printed using a textured varnish to add a tactile feel.
There aren't too many things more Canadian than a warm toque. The client wanted to do something special for the launch event of this project, and since it was the middle of our winter, custom embroidered toques were a natural choice. We also did a batch of mesh trucker caps for variety. These were given to the guests at the launch party and made for some solid brand exposure over social media.