Client: Freed Developments Project: 346 Davenport Agency: artform*
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Evocative Photo Compositing
Neighbourhood photography is often a large component of marketing real estate projects–it gives potential buyers context and provides an opportunity to sell the lifestyle. I took a unique approach for this project by combining our neighbourhood photography with stock images. Using a combination of blending modes and clipping masks, a balance can be achieved where neither image is given more visual emphasis than the other. The result is custom imagery that is more emotionally evocative.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/705e92371ea8b6aa4936a0541462b996/028e971b21c159877eb04cfa_rw_1920.jpg?h=1aab6e5f62f042c849f81100058b6338)
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