Client: Freed Developments    Project: 346 Davenport   Agency: artform*
Evocative Photo Compositing
Neighbourhood photography is often a large component of marketing real estate projects–it gives potential buyers context and provides an opportunity to sell the lifestyle. I took a unique approach for this project by combining our neighbourhood photography with stock images. Using a combination of blending modes and clipping masks, a balance can be achieved where neither image is given more visual emphasis than the other. The result is custom imagery that is more emotionally evocative. 

View more work: