Street art was a huge inspiration throughout my creative career. The way artists used the surfaces and features of the city as their canvas completely flipped the art world upside down. Shepard Fairey and Banksy are arguably two of the most successful artists of my generation, both of whom turned cities into the largest and most attended art galleries imaginable. Could this approach be used by other artists to reach similar levels of success? Exploring this became the subject of my student project during my User Experience design course at BrainStation.

Problem
Wildly talented artists go unnoticed all the time, despite efforts to push their work into the world. Breaking into the art scene requires luck and network over artistic merits. Additionally, the public’s experience of art is filtered through an exclusive group of gallery owners and cultural institution figures who decide which artists are worth your time and money.  

Idea
Our cities provide countless surfaces that can be reimagined in creative and dynamic ways. Of course accessibility and legality are major limiting factors. Can we leverage mobile technologies to give artists and the public a new platform for creating and experiencing public art.

"How might we leverage mobile technologies to connect talented artists with a larger audience."
Solution
Design a mobile app that utilizes emerging image tracking and augmented reality technologies to create a new platform for creating and experiencing public art. Users will use the app to view the world through their phones to reveal artwork that appears to exist on city surfaces via virtual simulation. In this way, the mobile phone becomes a window into a more colourful and ethereal version of the city. 
Branding
The name Mirage alludes to the illusionary nature of the augmented reality experience. It can be both convincing and ethereal. The letterforms were drawn to express fluidity and transience. 
Feasibility
Mixed reality experiences have already reached personal mobile devices, the most popular of which being Pokemon Go and Snapchat filters. These are kitschy applications of a technology that is in its infancy, but carries truly disruptive potential. The reality is that the more complex and immersive the augmented experience the more processing power and sensory input is demanded from your hardware. Add-on hardware like Structure and Hololens by Microsoft are designed to beef up the potential of personal devices. But without these add-ons, smart phones are still years away from offering this type of power. For an experience as robust as viewing large-scale simulated artwork sprawling vast surfaces of buildings, this app is a bit ahead of its time.

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