Cabin

Curated Properties is a real estate development company that prides itself on being both unconventional and forward thinking. They came to us with an opportunity to market a modern low-rise condo project in one of Toronto’s trendiest neighbourhoods. As a nod to it’s timber frame construction, the building was dubbed Cabin – a modern interpretation of the Canadian outdoors in downtown Toronto. The logo, signage, and sales collateral intentionally walked a fine line between Canadian kitsch and sophistication.

CLIENT Curated Properties
PROJECT Cabin
AGENCY artform*
The logo was constructed using three sizes of circles  
The printed sales brochure was an opportunity to play up the rustic woodland inspiration, but reinterpreted in a modern way. A short cover wrapped the book in a woodgrain pattern, screen-printed using a textured varnish to add a tactile element. 

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